Harry Potter Billboard

This poster was used on billboards and posters to promote the film. The graphology of the poster denotes that it is a dark, serious, mature film. Dark colours have been used to establish with the iconic harry potter logo at the forefront as the audience will recognise this and assosciate it with the film.

Harry Potter Video Game

This is the computer game for the Harry Potter film. Merchandising such as video games, targets younger segments of the market and makes it more accessible to them.

Harry Potter Film Poster

This film poster was used to promote and generate interest for the upcoming movie. The colours used in this poster are very dark, this shows that it is a serious grown up movie and not targeted towards younger audiences.

Harry Potter Movie Trailer

This trailer was shown in cinemas, on the television and the internet in order to generate excitement and anticipation for the upcoming film. The purpose of a trailer is to promote discussion of a film, the producers want people to talk about the film, spread the word and eventually go see it.

Harry Potter Merchandising

Film merchandising has become an extremely lucrative industry. Fans of global phenomenons such as Harry Potter seem only too happy to lap up memorabilia of the film.
According to an article from the BBC, a successful Hollywood film can make around $120m from the box office. On top of that it can generate about $60m from anciliary products such as DVD's and pay-per-view. Strong merchandising however, can earn an extra $50-$200m depending on how exploitable the fim is.