Film merchandising has become an extremely lucrative industry. Fans of global phenomenons such as Harry Potter seem only too happy to lap up memorabilia of the film.
According to an article from the BBC, a successful Hollywood film can make around $120m from the box office. On top of that it can generate about $60m from anciliary products such as DVD's and pay-per-view. Strong merchandising however, can earn an extra $50-$200m depending on how exploitable the fim is.
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